Alyssa Rock

Alyssa Rock is a seasoned marketing professional with extensive experience in account-based marketing and content strategy across various industries. Currently serving as Global Senior Product Evangelist at Avetta since October 2021, Alyssa plays a critical role in digitizing supply chain risk management for a diverse client base. Previous positions include Global Account Based Marketing Manager at Avetta, where significant revenue growth was achieved, and Marketing & RFP Response Lead at WAUSAU Financial Systems. Additional roles include Account Based Marketing Manager at Bottomline Technologies, Payments Content Marketing Manager at Deluxe, and Regional Communications Manager at the Wisconsin Department of Health Services. Alyssa holds a Bachelor of Science in Communication/Public Relations and Sociology, as well as a Master of Fine Arts in Communication, both from the University of Wisconsin-Stevens Point.