David Ricardo Rodriguez

David Ricardo Rodriguez is a Pricing Manager at Avianca with over a decade of experience since January 2010, specializing in tarifaria strategy for the Europe region, adapting to competitive dynamics, and macroeconomic factors. Rodriguez has held various roles within the company, including Senior Specialist in International Pricing and Domestic Pricing in Peru, where responsibilities included market trend analysis, demand forecasting, and pricing strategy design aligned with customer willingness to pay. Prior to Avianca, Rodriguez served as an administrative auxiliary at the Universidad Nacional de Colombia and as a commercial area intern at Domesa de Colombia S.A., where data management and report generation were key tasks. Rodriguez holds a degree in Industrial Engineering from Universidad Nacional de Colombia, completed in 2009.