Leadership Team

The Leadership Team at Avidity, comprising the Chief Executive Officer, Chief Information Officer, and Chief Financial Officer, is responsible for setting the strategic direction of the company, overseeing its multi-agency operations, and ensuring sustained growth and profitability. They spearhead initiatives to help brands sell more, foster innovation, and drive cross-functional collaboration across Avidity's family of agencies, including McCurrach, Standout, Wave, and Thumbprint. Additionally, they manage partnerships and investments, such as those with Metric Capital Partners, to fuel further business evolution and industry leadership.