Gianluca D'Apollonio

Head Of Marketing And Direct Market at Avis Budget Group

Gianluca D'Apollonio has a diverse work experience in marketing and communication roles. Gianluca started their career as a Language Courses Assistant at CTS Viaggi Srl in 1999. Gianluca then worked as a Marketing & Communication Manager Assistant at Maggiore Rent Spa from 2001 to 2003. Following that, they served as the Marketing & Communication Manager - Eco Tourism at WWF ITALIA from 2003 to 2004. Gianluca returned to Maggiore Rent Spa in 2004 as a Marketing, Communication & Business Project Developer. From 2007 to 2010, they worked as the Marketing & Communication Manager at Iperclub Spa. After that, they joined Maggiore Rent Spa again as the Web Marketing & CRM Manager from 2010 to 2015. Currently, they hold the position of Head of Marketing and direct market at Avis Budget Group since 2015. In this role, they are responsible for on/off line marketing activities, strategic mobility initiatives, website traffic growth, campaign management, DB marketing architecture projecting, and fidelity programme projecting and management.

Gianluca D'Apollonio obtained a Master's Degree in marketing, communication, and public relations from Sapienza Università di Roma in 2002. Prior to that, they also completed a Bachelor's degree in Political Science and Government from the same university.

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Timeline

  • Head Of Marketing And Direct Market

    November, 2015 - present

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