Crissa Fracz

Manager, Customer Experience & Business Process Improvement at Avista

Crissa Fracz, CCXP, has over 20 years of experience in customer experience and benefits administration, currently serving as the Manager of Customer Experience & Business Process Improvement at Avista since September 2009. Crissa has a strong background in training and development, focusing on designing and implementing innovative educational programs and partnering with subject matter experts to address learning needs. Previously, Crissa held roles including Benefits Administrator and Customer Service Representative at Advanced Benefits and The Regence Group, respectively. Crissa holds a Master of Science in Organizational Performance & Workplace Learning from Boise State University and a Bachelor of Science in Business/Education from Lewis-Clark State College.

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