Andrew Craig

Andrew Craig is an experienced product and UX designer with a strong focus on user-centered design principles, currently serving as Lead Product Designer at Aviva since April 2020. In this role, Andrew leads a team of over 12 designers, driving design operations strategy and critical design decisions. With prior experience as a UX Principal, Andrew has effectively managed user-centered design projects from concept to completion while mentoring peers and championing mobile accessibility and tooling. Previous roles include Senior UX Designer/Consultant at Web Planning Ltd, where Andrew specialized in financial services, and Senior UX Designer/Strategist at Proximity London, delivering website strategies for notable B2B and B2C clients. Andrew's earlier career includes positions as Group Online Editor and Editor at IPC Media and VNU Business Publications Ltd, showcasing a strong background in digital media and editorial management. Educated with a BSc Hons in Applied Biology from Coventry University, Andrew brings a diverse skill set and extensive leadership experience to the field.