Claire Davies

Claire Davies is an accomplished marketing professional with extensive experience at Aviva since March 2008, holding various leadership positions including Head of CRM, Head of Customer Engagement and Retention, and Retail Strategy and Planning Lead. Claire has successfully led the development of retail strategies, managed cross-functional projects, and overseen teams that enhance customer engagement through innovative marketing initiatives. Achievements include implementing a Customer Value team and increasing operational efficiency through agile methodologies. Prior to Aviva, Claire held significant roles at The AA, specializing in online acquisition and campaign management. Claire holds a degree in Business Administration from Cardiff University and a Mini MBA in Marketing, demonstrating a commitment to professional development and excellence in the marketing field.