Edwin Best serves as a Global Trusted Advisor for Customer-centric business at The Best CRM & CX since October 2009, specializing in customer experience strategy, journey management, and CRM services. Edwin has consulted for numerous B2B, NGO, and B2G projects, involving organizations such as Adnamics, Salvation Army, and the Ministry of Economic Affairs. In addition, Edwin holds roles as a Customer Experience Ambassador and Judge at Awards International from January 2018, a member and volunteer at the Customer Experience Professionals Association since April 2020, and an Associate at Blue Pepper since January 2020. Previous leadership positions include COO at Promez Communication Management and Manager of Alliances & Business Development at Ricoh Family Group. Edwin's academic background includes an MBA from the University of Groningen and various project management training programs.
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