Graham Lay

Graham Lay is an accomplished sales and general manager with extensive experience in the holiday park and leisure industry. Currently serving as Sales Manager at Away Resorts Ltd since September 2024, Graham previously held the position of Holiday Home Sales Manager at Park Leisure, where a year-to-date performance of +21% GP compared to 2023 was achieved. Graham's notable career spans various roles, including General Manager at Haulfryn Group Limited and Park Resorts Ltd, where significant growth in revenue and sales was consistently delivered. With a strong background in sales, management, and customer engagement, Graham has a proven track record of driving business growth and fostering strong brand development throughout the tenure in different organizations. Education includes a BSC in Physics & Sports Science from Loughborough University and various leadership and management qualifications.