Becky Lacock

Becky Lacock is a seasoned analyst with extensive experience in product and digital analytics across multiple organizations. Currently serving as a Senior Product Analyst at Awaze since October 2021, Becky leads weekly trade reporting, manages an analyst, collaborates on GA4 implementation, and oversees an experimentation program. Prior to Awaze, Becky worked at TalkTalk as a Senior Digital Analyst from April 2020 to September 2021, where significant contributions included building tailored dashboards and optimizing digital metrics. Previous roles at On the Beach covered positions as Analytics Manager and Analytics Executive, focusing on enhancing tracking capabilities and managing analytics support. Becky began a career at N Brown Group as a Web Analyst, providing insights and mentoring junior analysts. An academic background in Mathematics from Keele University supports a robust analytical skill set.