Annel Ortiz

Annel Ortiz is an experienced professional with a diverse background in merchandising operations, planning, and strategic development. Currently serving as a Data and Analytics Manager and Global Brand Planner at AWWG since September 2022, Annel has previously held significant roles such as Director de Desarrollo Estratégico at Dimension Ocho, where responsibilities included social media management and performance indicators for various brands. Annel has also been a professor at Tecnológico de Monterrey, teaching subjects related to industrial engineering and management from August 2015 to July 2023. Additional experience includes roles in digital marketing at Germaine de Capuccini and e-commerce strategies at Grupo Motor Pacífico, along with operational analysis at Coca-Cola FEMSA and a brief stint at Walt Disney World. Annel holds multiple degrees, including a Doctorate in Strategic Planning from UPAEP and advanced studies in Big Data and Business Intelligence, as well as Marketing and Management at ENEB, with an ongoing master's program at the same institution.