Laura Hofmann

Laura Hofmann is an accomplished professional with extensive experience in brand strategy, product transformation, and sustainability, currently serving as the Head of Transformation Office and Director of Sustainability at AWWG since June 2020. Prior to this role, Laura held several key positions at Calvin Klein, including Head of Brand Strategy and Sr. Director of Strategy and Implementation for CK EMEA+. Laura's earlier career included a tenure at HUGO BOSS as Brand Manager for HUGO Menswear, where management of collection development and sales planning were pivotal responsibilities. Laura began their career with experience in various support roles at organizations including Siegener Mittelstandsinstitut, DICKES GmbH, and SIEMENS AG, culminating in a degree in Diplom Medienwirtin from Universität Siegen.