Barbara Niesen

Barbara Niesen is an experienced professional in customer relationship management and omnichannel marketing, currently serving as the Omnichannel Campaigns Manager at AXA since September 2025. Previous roles include Experience-Manager CRM-System at Zürcher Kantonalbank, where strategic vision for CRM was shaped, and CRM-Manager at Storopack, focusing on global CRM process optimization. Earlier positions encompass Omni-Channel Manager at Sanitas Krankenversicherung and Senior Account Development Manager at Forrester, where Barbara cultivated client relationships across Benelux and DACH regions. Academic qualifications include a Master’s in Wirtschaftspsychologie from Fachhochschule Nordakademie Elmshorn and a Master’s in Customer Relationship Management from ZHAW School of Management and Law, among other degrees in business and tourism.