Robin Choi

Robin Choi has extensive experience in marketing and business development within the automotive and manufacturing sectors. Currently serving as the China Marketing & Business Development Director at Axalta Coating Systems since January 2015, Robin Choi drives marketing communication, market intelligence, and pricing strategies for the Greater China region while managing marketing budgets and supporting strategic planning for various business units. Previously, as Director of Business Development & Advanced Sales at Johnson Controls, Robin Choi established and executed a targeted business plan for the lithium ion battery sector, significantly contributing to market growth and localization efforts. Early career roles at Delphi and Libra Serck Industries involved sales management, customer relations, and engineering responsibilities, complemented by a Bachelor of Engineering in Mechanical Engineering from The University of Queensland.