Axfood
Emilie Richter is an experienced professional in category management and brand strategy, currently serving as Category Manager for Dairy and Health and Wellness at Axfood since December 2017. In this role, Emilie focuses on building collaboration within a new business unit and enhancing e-commerce pharmacy initiatives in Sweden. Previously, Emilie worked as Nordic Brand Manager for Green Eating at Lantmännen from January 2015 to December 2017, where responsibilities included developing marketing strategies, launching new consumer-driven concepts, and overseeing brand communication. Emilie's career at Axfood began in 2010 with roles in private label purchasing and marketing coordination. Emilie holds a Master of Science in International Marketing and Brand Management from Lund University and a Bachelor's degree in Strategic Management Control Systems from the same institution. Additional academic pursuits are being undertaken at HEC Montréal.
This person is not in any teams
This person is not in any offices
Axfood
6 followers
In more than 500 stores across Sweden, Axfood meets people with an increasing commitment to food on a daily basis. The Axfood family consists of successful and distinctive food concepts that are based on clear collaboration. This includes their chains Willys and Hemköp, as well as B2B business Axfood Snabbgross and concepts such as Tempo and Handlar'n. They are the main owners of Mat.se and Middagsfrid as well as co-owners of Urban Deli and Eurocash.