Web Coordinator

Axonify is the frontline enablement solution that’s science-backed and proven to maximize the potential of workforces. Our vision is to reinvent the frontline experience, and we thrive giving them what they need to learn, connect, and get things done.

Our SaaS platform is enjoyable, engaging, and easy to use, with an unprecedented 83% engagement rate. If you're looking for a meaningful product and a great company culture, let's talk!

As the Web Coordinator, you will play a pivotal role in managing and optimizing our company website to enhance user experience, support marketing initiatives, and drive lead generation. Reporting into the Digital Marketing function, you'll be part of a team that's focused on driving digital excellence and creating dynamic web experiences across the multiple industries and personas that Axonify serves. This role requires a combination of technical proficiency, creativity, and a strong understanding of B2B marketing strategies.

The impact you'll have:

• Collaborate in supporting the management of the company website, ensuring it is up-to-date, visually appealing, accessible and aligned with brand guidelines.
• Regularly update and maintain content using WordPress or Hubspot, ensuring accuracy and relevance.
• Collaborate with cross-functional teams to gather and update product information, case studies, and other relevant content.
• Coordinate the creation of landing pages for specific campaigns and programs.
• Create visually compelling graphics and images for the website.
• Work closely with the broader marketing team to ensure all website content is engaging, SEO-friendly and aligns with marketing objectives.
• Implement SEO best practices to improve the website's visibility and organic search rankings.
• Continuously analyze user behavior and feedback to identify opportunities for improving website navigation and overall user experience.
• Collaborate with the Digital Marketing and Demand teams to implement UX best practices and ensure a seamless customer journey.
• Monitor website performance using tools like Google Analytics and GA4, providing insights and recommendations for improvement.
• Generate regular reports on website performance, including key metrics such as traffic, conversion rates, and user engagement.
• Provide actionable insights to optimize website performance and achieve marketing goals.

What you'll bring:

• College diploma or University degree in Marketing, Communications, Digital Media or a related field, preferred.
• 1-3 years experience in website management, preferably with WordPress, Hubspot or similar.
• Proficient in HTML and CSS for basic website customization.
• Experience using design tools such as Canva or Adobe Creative Studio.
• Experience with Marketing Automation Platforms.
• Understanding of SEO best practices.
• Excellent written and verbal communication skills.
• Detail-oriented with a focus on delivering high-quality work.
• Demonstrated project management skills, with the ability to coordinate tasks and meet deadlines effectively.