Rebecca Scherer

Rebecca Scherer has a diverse work experience spanning over two decades. Their most recent role is as the Senior Director of Consumer Marketing & MarTech Strategy at AXS since October 2021. Prior to that, they worked as a Group Director of Client Strategy at Tinuiti from May 2020 to October 2021.

From 2017 to 2020, Rebecca served as the Vice President of Services, Applied Analytics at Legendary Entertainment. In this role, they led a west coast analytics team, partnering with data science and research divisions to deliver actionable insights for strategic marketing campaigns.

Before joining Legendary Entertainment, Rebecca worked at Avanade (Microsoft & Accenture Joint Venture) as a Group Lead of Digital Strategy from 2015 to 2017. During this time, they collaborated with Whole Foods Market to develop digital marketing strategies and measurement plans.

Rebecca's career also includes experience at Brighter Collective as a Director of Strategy & Media from 2009 to 2015, where they established strategic partnerships and led digital account strategy and media buying. Rebecca also worked as an Account Manager and Search Media Strategist at Microsoft from 2006 to 2009, managing campaigns for various automotive clients.

Earlier in their career, Rebecca held positions at Epsilon as a Client Services Director and Implementation Manager, and at Caesars Entertainment Corporation as a Research Analyst. Rebecca began their professional journey as a Media Operations Intern at Digitas.

Rebecca's work experience demonstrates their expertise in consumer marketing, MarTech strategy, analytics, digital strategy, and client services. Rebecca has a proven track record in delivering measurable results and driving business growth.

Rebecca Scherer attended the University of California, Los Angeles in 2020, where they completed the MARC Intensive Practice Program with a focus on Mindfulness at Work- Mindful Leaders. However, no degree was obtained during this time. Prior to that, from 1999 to 2001, they studied at Suffolk University and earned a Bachelor's Degree in Business, Management, Marketing, and Management Information Systems.