Karl Betz

Karl Betz has extensive experience in brand management and marketing, currently serving as Project Leader Brand Manager at AXXON BULGARIA JSC since November 2017. Responsibilities include developing brand strategies, managing multi-channel advertising campaigns, and overseeing product portfolio and pricing. Previously, Karl owned Учебен център Приключение and held roles such as Account Manager at Publicis, Marketing Manager for Premium Brands at Matrax, Brand Manager for Cosmetics at Henkel, and Marketing Manager at PUMA Bulgaria. Karl's educational background includes a degree in Business Administration and Management from the Technical University Sofia and high school studies at the National High School in Finance and Business.