Noureen Alaa

Noureen Alaa is a marketing professional with a solid background in brand communication and marketing communications. Currently serving as the Brand and Communication Lead at Aydi since September 2023, Noureen has also held the position of Senior Marketing Communications Executive at Dsquares since April 2021, where responsibilities included working with notable brands such as Pepsi, Nestle, P&G, and Mondelez. Previous experience includes an internship in marketing at PIE Properties and a role as a Sales Consultant at INERTIA EGYPT. Noureen holds a degree in International Business and Marketing from Modern Sciences and Arts University, achieving a GPA of 3.8, and completed IGCSE studies at Portsaid British School Cairo.