Sonia Belgacem

Sonia Belgacem is an experienced professional in brand and communication management, currently serving as a Client Program Manager at Ipsos since March 2014. In this role, Sonia focuses on enhancing brand equity and impactful communication through consumer insights. Prior experience includes serving as a Global Client Service Manager at Ipsos and an Account Manager at Millward Brown, where Sonia specialized in brand equity tracking and communication evaluation for key global accounts. Earlier roles include Client Service Manager and Chargé d'étude at Ipsos and Millward Brown, respectively, with a focus on marketing surveys for international FMCG companies. Sonia holds a Master in Marketing Quantitatif from IAE Grenoble and a Licentiate degree in International Business from Institut Universitaire Technologie B Lyon 1.