Jake Pierson

Jake Pierson is a seasoned professional in market research, business strategy, and account management with extensive experience across various industries. Currently serving as a Sr. Key Accounts Manager at aytm since March 2023, Jake previously contributed as a Consultant at Pierson Consulting, advising on data, strategy, and insights between June 2020 and March 2023. Prior roles include Account Director at Pinckney Hugo Group, Senior Director of Consumer & Business Insights at Flynn, and various positions at Catalyst, Harris Interactive, Wegmans Food Markets, and professional baseball organizations. Jake holds a B.A. in History and Creative Writing from Middlebury College and an MBA in Marketing and Competitive Strategy from the University of Rochester - Simon Business School. Specialties encompass market research, analytics, performance marketing, and the development of strategic marketing initiatives.