Lauren Mills

Lauren Mills is the Senior Key Accounts Manager at AYTM. Lauren has over eight years of experience in marketing research and analytics. Prior to joining AYTM, Lauren was the Marketing Analytics Supervisor at SpartanNash, where they oversaw the development and execution of marketing mix models, ROI analysis, and other complex statistical analyses to support the company's strategic initiatives. Lauren has also worked as a Global Market Research Analyst at General Motors, where they managed Cadillac, Buick, & GMC ad tracking projects, and as an Associate Client Manager at Nielsen, where they delivered marketing research insights and strategies to multiple departments within Meijer. Lauren is a skilled communicator and presenter, with a proven ability to manage projects from beginning to end. Lauren is also an expert in Nielsen data and products, having trained both client and vendor users during their time at Nielsen.

Mills began their educational career by obtaining a B.A. in Advertising & Psychology from Michigan State University. Lauren then went on to obtain an M.S. in Marketing Research from the Eli Broad College of Business at Michigan State University.

Their manager is David Giunta, Director of Key Accounts. They work with Matthew Angelo - Key Accounts Manager, Jason Loftus - Senior Key Accounts Manager, and Jacqueline Smith - Senior Key Accounts Manager.