Allyson Martinez

Allyson Martinez is an experienced Media Planner at Ayzenberg, responsible for managing multi-million dollar campaigns for clients such as Microsoft, The Pokémon Company International, and Niantic. With a strong background in digital marketing, Allyson has expertise in developing paid media strategies, optimizing campaign performance, and executing user acquisition campaigns for mobile games. Previous roles include Assistant Media Planner at Ayzenberg, Digital Marketing Intern at WEBTOON, and Media Buying Intern as part of the 4A's MAIP 2020 cohort. Allyson also served as Design Editor for Sparks Magazine and held positions in various organizations focused on diversity and social media management. Allyson holds a Bachelor of Science in Advertising from the University of Florida and participated in a study abroad program at Korea University.