Rafael Benjamin Sales

Rafael Benjamin Sales is a seasoned data strategist with extensive experience in enhancing creative strategies and leveraging analytics for various high-profile clients. Currently serving as a Sr. Data Strategist at Ayzenberg since December 2021, Rafael focuses on connecting data insights with Riot Games. Prior roles include Sr. Analyst and Data Strategist at Swift Agency, where Rafael collaborated with brands such as Venmo and Stadia, and Data Strategist at Sparkloft Media, contributing to significant media budgets and developing sentiment-based reporting during the pandemic for clients like Tillamook and Macy's International. Rafael's background includes roles in social media marketing at the University of Portland and internships that honed skills in email lead generation and customer engagement. Rafael holds a Bachelor's Degree in Marketing/Finance from the University of Portland.