Geoff Watts

Geoff Watts is a seasoned professional in the coffee industry, currently serving as a Quality Engineer at Azahar Coffee Company since September 2022, where responsibilities include ensuring coffee quality and advocating for craftsmanship and social justice. Prior to this role, Geoff led as Chief Architect at CWYLI and was the Owner of Intelligentsia Coffee from September 1995 to February 2023. An experienced strategist, Geoff emphasizes the importance of people, coffee, and music. Educational background includes studies at the University of California, Berkeley from 1992 to 1995 and attendance at WU (Vienna University of Economics and Business).