Azerbaijan is a true amalgamation of the East and West with the country encircled in scores of natural beauty speckled with
modern architecture and rich medieval history. From Baku’s modern Flame Towers, to the depths of the medieval UNESCO
World Heritage site, there’s something for everyone in Azerbaijan. A constantly evolving tapestry of life and energy from
bazaars to jazz clubs makes it an ideal destination for family holidays as well as solo travels. As the official tourism board of
Azerbaijan, our role is to showcase the hidden gems of the country and to enhance its destination value to a global audience.
Our global campaign ‘Take Another Look’ invites travellers to experience Azerbaijan from a unique perspective while
discovering its untold stories and secrets. Situated at the crossroads of Eastern Europe and Western Asia, Azerbaijan has nine of
the world’s eleven climate zones, offering travellers a European experience all year round. With high-profile sporting events,
varied hospitality offerings that range from luxury collections to B&Bs; a vibrant gastronomical experience; spectacular
landscapes including summer countryside and winter ski slopes; adventure trails; and cultural events; Azerbaijan is in an
excellent position to cater to high volumes of tourists seeking authentic local experiences.

Travel & Leisure

Azerbaijan Tourism Board (ATB)

Florian Sengstschmid

Rashad Aliyev

The Leadership Team at the Azerbaijan Tourism Board (ATB) is responsible for setting the strategic direction and vision for promoting Azerbaijan as a premier tourist destination. This senior team collaborates on developing and executing innovative marketing campaigns, like 'Take Another Look,' overseeing financial management, and fostering partnerships that enhance the country’s tourism offerings. Their leadership aims to elevate the national tourism brand and ensure sustainable growth in the visitor economy.

Leadership Team

About

Team members

Other teams at Azerbaijan Tourism Board (ATB)

Marketing and Communications

Content and Creative Production

Product Development