Deanna Wong

Lead UX Researcher

Deanna Wong is a seasoned Lead UX Researcher at Azets, where responsibilities include developing and executing research strategies for the accounting, payroll, and auditing sectors. Previously, Deanna served as UX Research Lead at Klarna, focusing on consumer growth products and leading a high-impact team of UX researchers to shape key offerings in payments, banking, and shopping. Deanna's extensive experience includes roles such as UX Design Manager and UX Support Manager at Klarna, UX Researcher at Santander UK, and UX Lead at NDP Studio. Deanna holds a Bachelor’s Degree in Psychology, Neuroscience, and Behaviour from McMaster University, complemented by UX design training from General Assembly. Notable achievements include being awarded Design Leader of the Year.

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