Nicky Adams

Nicky Adams is an experienced marketing and CRM professional with a strong background in customer lifecycle strategy and advocacy. Currently serving as Group Head of CRM (UK/IE) and UK Head of CRM & Marketing Operations at Azets, Nicky previously held leadership roles at PagoFX, Banco Santander, and several notable companies including McAfee and eBay UK Limited. With a proven track record in driving customer activation, retention, and brand loyalty, Nicky has successfully managed CRM initiatives, developed comprehensive marketing strategies, and implemented automation processes across diverse industries. Nicky's entrepreneurial experience as Director of Nicky Adams Limited highlights expertise in lifestyle and commercial photography services, further complementing a well-rounded skill set in both B2B and B2C marketing. Nicky's educational background includes studies in photography and marketing from institutions such as Lincolnshire College of Art & Design and Annabel Williams Contemporary Photography Training.