B4U Network
Arindam Maiti is a seasoned media sales professional currently serving as Vice President and Branch Head for the South at B4U Network since October 2022. Maiti's primary responsibilities include expanding the market presence of B4U brands and developing robust revenue plans, along with overseeing digital sales and movie partnerships for B4U Entertainment. Prior to this role, Maiti was with The Walt Disney Company for over thirteen years, culminating as Senior Manager and Region Head, where Maiti led advertising sales for the Star MAA Non-GEC channels and excelled in maximizing advertiser engagement in the Telugu market. Maiti's career also encompasses significant positions at Radio Mirchi, Axis Bank, TimesJobs.com, and Bengal Shrachi Housing Development Limited, showcasing a strong background in business development and sales across various sectors. Maiti holds an MBA in Marketing and HR from Bangalore University.
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B4U Network
B4U has been a household name, acting as the ambassador of, and allowing viewers worldwide to appreciate the high standard of entertainment it has to offer. Launching with B4U Movies and B4U Music in 1999, the network has been labelled as the foremost Asian channel to pioneer Bollywood and Indian Entertainment worldwide. Since its inception, B4U has successfully created a brand with a strong momentum, across multiple platforms including TV, Cinema, Press, New Media and Digital. Today B4U is a select top brand on Bollywood Entertainment, Culture and Lifestyle.