Mike McGuirk

Mike McGuirk is an Associate Professor of Practice in the Marketing Division at Babson College since January 2020, specializing in courses that incorporate analytics in marketing for undergraduate and graduate programs. McGuirk is also the Founder of McGuirk Analytics & Consulting, actively engaging in consulting and analyst roles within the marketing and analytics sectors. Prior experience includes serving as Senior Executive-in-Residence and Graduate Program Director for Digital Marketing and Data Analytics at Emerson College from August 2016 to January 2020, as well as various leadership positions in analytics and consulting firms, demonstrating extensive expertise in the field. Mike McGuirk holds an MBA from Bentley University and a BA in Business from the University of Maine.