Lyuba Traub

Lyuba Traub is an accomplished retail and merchandising professional with extensive experience in leadership roles across various organizations. Currently serving as the Vice President of Merchandising at Babylist since April 2019, Lyuba has previously held significant positions at Pottery Barn, Wish, and Walmart eCommerce, focusing on driving revenue growth, enhancing brand initiatives, and developing strategic partnerships. With a strong background in both merchandising and digital marketing, Lyuba has successfully managed teams to oversee product categories, campaign strategies, and omni-channel growth initiatives. Lyuba is also the founder of Hebrew Hearts, a wholesale apparel company, and holds a B.S. in Business Administration from the University of San Francisco.