Nate Parman

Associate Director, Performance Marketing at Babylist

Nate Parman is an experienced marketing professional specializing in performance marketing. Currently serving as Associate Director of Performance Marketing at Babylist since October 2023, Nate previously held the role of Senior Manager II at 23andMe from April 2022 to October 2023, where leadership of performance marketing teams for 23andMe and Lemonaid Health was a key responsibility. Nate's background includes a managerial position at Lemonaid Health, leading marketing efforts through its acquisition by 23andMe, and extensive experience at Tripadvisor, where management of paid social media advertising was crucial. Earlier roles at Expedia Group involved overseeing strategic marketing partnerships, while time at T3 involved analytics for high-profile clients such as Microsoft and Coca-Cola. Nate holds a Bachelor's Degree in Business with a focus on Marketing and a minor in Economics from San Diego State University.

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Babylist

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Babylist is the leading vertical marketplace and commerce destination for baby, driving purchase decisions for more than 8 million people each year. Utilizing robust proprietary data, patented technology, and unbiased editorial guidance, they recommend expert-tested products to those starting their parenting journey so loved ones can offer their support. Babylist registries connect new parents and their community of family and friends who help plan, prepare, and shop for a child's arrival.


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