Alicia Enciso

Alicia Enciso is an accomplished marketing executive and independent board director with extensive experience across various industries. Currently serving as an Independent Board Director at Bacardi Limited, Remilk, and Kimberly-Clark de México, Alicia has held significant leadership roles including Chief Marketing Officer and President of the Beverage Division at Nestlé USA, where innovative strategies led to substantial sales growth. Alicia has participated in the Association of National Advertisers since 2013, contributing as an Executive Board Member and Vice Chair of the AIMM Board of Directors. Alicia's career includes impactful positions at Google, Zyman Group, and Procter & Gamble, complemented by educational credentials from Harvard University and Instituto Tecnológico Autónomo de México.