Hayley Darbishire

Hayley Darbishire is an experienced marketing professional currently serving as the Head of IPD (Category Management & Shopper Marketing) at Bacardi since November 2013, having previously held roles including UK Channel Manager: Off Trade, Commercial Planning Manager- Customer Marketing, and Purchaser Marketing Manager. Prior to Bacardi, Hayley worked at Greene King from October 2008 to November 2013 as Senior Marketing Manager- Commercial Team, where responsibilities included leading annual drinks marketing plans and managing supplier relationships for on-trade campaigns, and as Marketing Manager- Local Pubs, focusing on promotional strategies to boost liquor sales. Hayley holds a degree in Hospitality Management with Marketing from Bournemouth University, earned from 2004 to 2008.