Lorenzo Ugalde Kohler

Lorenzo Ugalde Kohler serves as the Commercial Director for Bacardi's Southern Cone operations, overseeing a transformative integration of seven markets and ten distributors, resulting in significant growth in net sales value and profit. With a robust history in commercial and marketing leadership across multiple industries, Lorenzo has built high-performing teams, developed strategic brand activations, and managed comprehensive P&L responsibilities. Prior roles include positions at Pfizer, Bayer, Procter & Gamble, and Fiat Auto. Lorenzo is also a board member of the AML Asociación de Marcas de Lujo, contributing to the luxury sector in Chile. Educational credentials include an MBA in Market Strategy from FGV SP and a degree in Business Marketing from UFRGS.