Raul Edmundo Gonzalez

Raul Edmundo Gonzalez serves as the Chief Marketing Officer at Bacardi since April 2020, bringing extensive experience in brand management from their previous roles at Cuauhtémoc-Moctezuma, which spanned from January 2003 to April 2020. During this tenure, Raul held multiple positions, including Director de Marca, where responsibilities included overseeing the brands Tecate and Coors Light, Senior Brand Manager for Tecate, and Brand Manager for Sol and Indio. Raul began the career at Cuauhtémoc-Moctezuma as a Junior Brand Manager for Sol, Carta Blanca, Dos Equis, and Superior, and also worked as a Strategic Planner, focusing on annual planning, competitor and industry assessments, and long-range planning. Raul Edmundo Gonzalez holds a degree from Tecnológico de Monterrey.