Sam Sherlock

Sam Sherlock is a seasoned professional with extensive experience in revenue growth management and commercial performance within the beverage industry. Currently serving as Senior Director of National Revenue Growth Management Strategy at Bacardi since July 2005, Sam has led strategic initiatives that identify revenue generation opportunities through analytics and market trend evaluation. Previous roles at Bacardi include Senior Director of Commercial Performance for the U.S. and Commercial Performance Director for East Open States, where Sam managed substantial revenue portfolios and restructured department focus for improved sustainability. Sam's career began at Diageo as a Finance Intern, followed by various roles at Allied Domecq, demonstrating a progressive growth in expertise. Sam holds an MBA from the University of Florida and a BBA in Finance from Southern Methodist University.