Shannon Leocata Figueras

Shannon Leocata Figueras is a Senior Marketing Manager at Bacardi, currently leading the St~Germain trade marketing team and overseeing the North America East Division at Patrón Spirits Company. With a background in driving sales growth, brand development, and creating innovative marketing programs, Shannon is a strategic and creative marketing professional with a proven track record of exceeding goals and delivering exceptional results across various roles in the spirits industry. Shannon's expertise in brand innovation, campaign leadership, and profit-driving initiatives make their a valuable asset to any marketing team.