Jinyu Strauss

Jinyu STRAUSS is currently serving as the Senior Lead Strategic Partnerships Global at Back Market since December 2018. Previously, Jinyu has held various positions in companies such as Groupe Bogart, Shiseido, Printemps, Ermenegildo Zegna Group, and Khans SUPA IGA Supermarket Group. With a background in Fashion Management and Finance, Jinyu has demonstrated expertise in market expansion, brand development, and strategic partnerships within the APAC region. Notable accomplishments include successfully creating Chinese cross-border business and achieving impressive growth in GMV, as well as leading market launches in Japan and South Korea. Jinyu's experience also includes managing retail stores, developing marketing strategies, and building valuable client relationships.