Backbone Media
Andy Ralston has a diverse work experience with a focus on marketing and editorial roles. Andy is currently working as the Marketing Director at Backbone Media, LLC since July 2022. Prior to this, they held positions such as Associate Director of Marketing, Senior Marketing Manager, and Business Development Manager in the same company. Before joining Backbone Media, LLC, they served as the Board President at Aspen Cycling Club from October 2016 to December 2021. Andy was also the Managing Editor at Aspen Music Festival and School from December 2014 to April 2018. Additionally, they have worked as a Freelance Copyeditor and held editorial roles at W. W. Norton & Company, Inc. and Oxford University Press. Andy began their career as a Sales Associate at Sid's Bikes, and they have also gained experience as a Music Composition Instructor and Contemporary Music Ensemble Manager at Oberlin College.
Andy Ralston attended Oberlin College from 2007 to 2012, where they received a Bachelor of Arts (B.A.) in German Studies. During the same period, they also studied at Oberlin Conservatory of Music and obtained a Bachelor of Music (B.M.) in Music Composition. Additionally, Andy completed a program in Strategic Marketing Communications at Kellogg Executive Education. Andy also pursued studies in Copyediting and Proofreading at New York University.
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Backbone Media
Backbone Media targets, engages and inspires the active lifestyle market through public relations, media planning and buying, social media and affiliate marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 65 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent. Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups. Check out our website to learn more about us and what we do.