Vanessa Balcázar V.

Vanessa Balcázar V. is an experienced communications professional currently serving as the External Communications & Reputation Manager at Backus since April 2021. Prior to this role, Vanessa held various positions at LLYC from July 2016 to April 2021, including Regional Business Manager, Engagement Manager, and Senior Consultant. Vanessa's earlier experience includes roles at Arca Continental Lindley from July 2011 to October 2015 as Principal Analyst in Corporate Communication and Corporate Communication Analyst, and positions at A1.Peru from November 2009 to May 2011 as a Strategic Planner and account executive, as well as Social Media Brand Analyst. Vanessa holds a Master’s degree in Public Relations and Communication from Universitat Autònoma de Barcelona (2014-2015) and a Bachelor's degree in Communication from Universidad de Lima (2006-2013).