Badael Company
Badr Jaafar is a seasoned human resources professional with extensive experience in talent acquisition and organizational development. Currently serving as the Talent Acquisition Senior Manager at Badael Company since January 2024, Badr focuses on enhancing community well-being. Previous roles include Talent Acquisition & OD Senior Manager and Organization Development Manager at Cenomi Centers, where responsibilities encompassed budgeting, organizational structuring, and employee engagement. Badr has also held positions as Senior OD & TA Supervisor at Rua Al Madinah Holding Company, Talent Acquisition Partner at Panda Retail Company and Nestlé, and Human Resources Executive at AHJ Engineering. Badr's educational background includes a Bachelor's degree in Human Resource Management from the Royal Commission for Yanbu Colleges & Institutes.
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Badael Company
Badael, which means ‘alternatives’ in Arabic, is a newly founded company owned by the Public Investment Fund. Badael's primary objective is to improve the quality of life and help curb smoking rates in Saudi Arabia by developing innovative reduced-risk alternatives for smokers. Badael aims to play a complementary but important role in promoting a smoke-free Saudi Arabia by replacing combustible and other tobacco products, so that smokers and people around them can enjoy the benefits of a healthier lifestyle.