Badael Company
Mohammed Younis is an experienced engineering professional currently serving as the Head of Engineering at Badael Company since August 2023. Prior to this role, Mohammed held multiple positions at Pfizer from May 2016 to August 2023, including Engineering Manager and CSSGB Utility Section Head. Mohammed's career began at EGEC-KSA, where Mohammed worked as a Senior Mechanical Engineer from September 2007 to May 2016. Mohammed holds a Bachelor of Engineering (B.Eng.) in Mechanical Engineering with a focus on Power from Benha University, completed in 2007.
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Badael Company
Badael, which means ‘alternatives’ in Arabic, is a newly founded company owned by the Public Investment Fund. Badael's primary objective is to improve the quality of life and help curb smoking rates in Saudi Arabia by developing innovative reduced-risk alternatives for smokers. Badael aims to play a complementary but important role in promoting a smoke-free Saudi Arabia by replacing combustible and other tobacco products, so that smokers and people around them can enjoy the benefits of a healthier lifestyle.