Badael Company
Nadia A. is an experienced professional currently serving as Assistant Brand Manager at Badael Company since November 2023. Previously, Nadia held the position of NPC Assistant Brand Manager and Business Support at PepsiCo from January 2020 to February 2024. Additionally, Nadia gained marketing experience at Nissan Motor Corporation in 2014. Educational qualifications include a Master's degree in Project Management from Midocean University, as well as advanced language training from ELS Language Center in Santa Monica, California. Nadia also holds a Bachelor's degree in English Language and Literature from King Saud University and a high school diploma from Tarbya Namouthajiyah Schools.
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Badael Company
Badael, which means ‘alternatives’ in Arabic, is a newly founded company owned by the Public Investment Fund. Badael's primary objective is to improve the quality of life and help curb smoking rates in Saudi Arabia by developing innovative reduced-risk alternatives for smokers. Badael aims to play a complementary but important role in promoting a smoke-free Saudi Arabia by replacing combustible and other tobacco products, so that smokers and people around them can enjoy the benefits of a healthier lifestyle.