Lucas Toyama possesses extensive experience in UX research, service design, and facilitation, with a solid background in strategic planning and team management. At Badaró since July 2021, Lucas has structured research and customer experience practices, established methodologies, and managed client engagement while overseeing team development. Prior roles include leading UX research and service design at Dasa and contributing to product strategy at Chama The App. Lucas honed skills in brand strategy and digital platform development at Questtonó and Kyvo Design-driven Innovation, managing projects across diverse sectors such as health, finance, and technology. Academic credentials include a specialization in Corporate Communication from FGV and a degree in Journalism from Faculdade Cásper Líbero.
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