Iñaki Serna

Iñaki Serna is a Senior UX/UI Designer at Badi. Iñaki has been with the company since May 2021 and previously held the position of Senior Product Designer - Monetisation. Highlights of their time at Badi include designing solutions like ‘Badi Pro’ for B2C users at Badi’s Web App with the result of 500 listings more per month inside the marketplace, and improving conversion rates around 40% with solutions like 'Badi Plus' for C2C users at Badi’s Web App and mobile.

Prior to their time at Badi, Iñaki worked as a Junior UI designer at ClearScore from November 2016 to June 2018. During their time there they designed lean solutions using the existing design system and decreased the implementation process.

Iñaki Serna has completed a variety of courses in behavioral design, data driven design, UX/UI design, creative advertising, and public relations. Iñaki has also received certification from adplist.org in 25 mentorship sessions, 500 mentorship minutes, and mentorship sessions in 10 countries. Additionally, they have received certification from LinkedIn in Design Thinking: Data Intelligence, from Google in Google Analytics Individual Qualification, from IBM in Enterprise Design Thinking - Team Essentials for AI, and from IBM in Enterprise Design Thinking Co-Creator.

Some of their coworkers include Carolina Oviedo - Customer Support Specialist, Mamen Fernandez - Head of Customer Experience, and Eugenia Martínez - Customer Support Specialist. Iñaki Serna reports to Carlos Pierre Trias De Bes, CEO & Founder.