Tia Karhunen is an experienced marketing and ecommerce professional, currently serving as the Head of Ecommerce and Marketing at Baestyle Group for Yeppo and Soonsoo since August 2023. Prior roles include Marketing Project and Production Leader at Musti ja Mirri Oy, where Tia managed creative teams and marketing campaigns, and various marketing positions at Colliers, Plantagen, Stockmann, and L'Oréal, focusing on brand strategy, project management, and marketing coordination. Tia holds a Bachelor of Business Administration in Marketing from Laurea University of Applied Sciences, earned in 2012.