Jessica Serrano

Jessica Serrano is an accomplished marketing executive with extensive experience in the foodservice industry. Currently serving as Chief Marketing Officer for Bagel Brands since August 2025, Jessica previously held the same position at Dig Inn where responsibilities included overseeing marketing and menu strategy, launching impactful campaigns, and leading business development efforts. Prior to that, Jessica worked as Senior Director of Marketing Strategy at Burger King and Director of Brand Marketing at Taco Bell, where significant achievements included leading major brand innovations and driving sales growth. Earlier career roles encompassed senior leadership in sales and marketing at New Direction Foods and Taco Bell, along with positions at Dole Packaged Foods and Kraft Foods Group. Jessica holds an MBA from USC Marshall School of Business and a Bachelor’s degree from the University of Southern California, complemented by an international business studies experience at Copenhagen Business School.