Yichao Tan

Yichao (Veronica) Tan is an accomplished marketing professional with extensive experience in digital and overseas marketing. Currently serving as the Overseas Marketing Manager at 百度 since November 2023, Yichao focuses on the Indonesian and US markets. Prior to this, Yichao was the Digital Marketing Head for the Philippines at vivo, overseeing paid media, social media, content creation, influencer marketing, and budget management from July 2021 to October 2023. Additional experience includes a marketing internship at AWAK Technologies and a role as Global Marketing Specialist at 深圳市普联技术有限公司, as well as a public relations internship at Tencent. Yichao holds a Master's degree in Marketing from Nanyang Technological University Singapore and a Bachelor's degree in Public Administration from Sun Yat-sen University, along with participation in an exchange program at the University of Birmingham.