Darci Darnell

Partner & Global Head, Customer Practice at Bain & Company

Darci Darnell is the head of our global Customer Strategy & Marketing practice and an active leader in our Financial Services and Strategy practices. She is based in Chicago.

Darci has nearly two decades of management consulting experience.

She works with clients across a range of industries to address customer strategy and marketing topics, with particular expertise in customer retention strategy, NPS® and employee engagement. She has also led work across various topics in B2B, including segmentation, product line strategy, hothouse prototyping and business unit strategy.

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